Spotlight: Ethiopian supermodel Liya Kebede talks Joe Fresh collaboration

May 14, 2017


When you think of Africa, what do you think? 

While exotic safaris and wild animals would be a natural first response for many, Liya Kebede hopes people also think of something much more tangible: artisan textiles. 

Ethiopia — a landlocked country located in the Horn of Africa nestled between South Sudan, Sudan, Somalia and Eritrea – boasts a growing textile industry that began when the country was under Italian occupation in 1939. 

Encompassing weaving, spinning and processing techniques, the industry includes numerous publicly and privately owned factories creating clothing for national and international consumers and brands, according to

Supermodel Liya Kebede has partnered with Joe Fresh for a limited-edition capsule collection in support of the lemlem Foundation.

In an attempt to increase the global awareness of her home country’s textile trade — in addition to preserving the art of weaving and promoting economic independence — Kebede added another line to her resumé (which already included supermodel and World Health Organization Goodwill Ambassador for Maternal, Newborn and Child health). The job title was designer.


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