Eritrea’s picturesque capital is now a World Heritage site and could help bring it in from the cold

July 12, 2017
               News
A general view shows the Roma Cinema on Samatat Avenue in Eritrea's capital Asmara, February 20, 2016. Eritrea's capital city boasts one of the world's finest collections of early 20th century architecture, which the authorities want declared a UNESCO World Heritage Site. When Italy's colonial experiment in Eritrea ended in 1941, it left behind an array of Rationalist, Futurist, Art Deco and other styles of Modernism in Asmara, a city they nicknamed "La Piccola Roma" or "Little Rome".
‍Roma Cinema in Asmara. The city is sometimes called "La Piccola Roma" or "Little Rome". (Reuters/Thomas Mukoya)

Long time Eritrea watchers are hopeful the inclusion of Asmara on the World Heritage list will be a cultural and economic fillip to the city. This is much needed: Eritrea has one of lowest tourist arrival figures of any country in the world, despite its immense potential and location. Official government figures estimated 107,000 visitors in 2011 but some government guides told New York Times there were fewer than 1,000 visitors in 2015.

The decision to nominate Asmara is evidence of the authoritarian state’s tentative re-engagement with the outside world, after more than a decade of self-imposed isolation and, since 2009, UN-imposed sanctions. “For some time the government has been seeking international recognition in whatever forums are available,” notes Dan Connell, a visiting scholar at Boston University’s African Studies Centre. The UNESCO bid began life as a project led by outsiders and local enthusiasts and was then adopted by the government partly as a means to rebrand the country. Last year it passed a landmark heritage bill to help it meet UNESCO requirements.

The Cinema Impero building, an Art Deco-style cinema, is seen on Harnet Avenue in Eritrea's capital Asmara, February 21, 2016. Eritrea's capital city boasts one of the world's finest collections of early 20th century architecture, which the authorities want declared a UNESCO World Heritage Site. When Italy's colonial experiment in Eritrea ended in 1941, it left behind an array of Rationalist, Futurist, Art Deco and other styles of Modernism in Asmara, a city they nicknamed "La Piccola Roma" or "Little Rome".
The Cinema Impero building in Asmara (Reuters/Thomas Mukoya)

But whether the Eritrean government can really capitalize on Asmara’s UNESCO status is another question. One Asmara-based foreign ambassador notes that while the government put its weight behind the bid it has so far failed to take full advantage of the occasion. No foreign journalists were invited to the city to cover the celebrations. For potential foreign visitors there are no international hotels. Tourist visas are easier to come by than they might have been in the past but travelling around much of the country requires permits.

A man walks past the Fiat Tagliero building designed by the Italian architect Giuseppe Pettazzi in a futuristic style and completed in 1938 in Eritrea's capital Asmara, February 20, 2016. Eritrea's capital city boasts one of the world's finest collections of early 20th century architecture, which the authorities want declared a UNESCO World Heritage Site. When Italy's colonial experiment in Eritrea ended in 1941, it left behind an array of Rationalist, Futurist, Art Deco and other styles of Modernism in Asmara, a city they nicknamed "La Piccola Roma" or "Little Rome".
A man walks past the Fiat Tagliero building designed by the Italian architect Giuseppe Pettazzi in a futuristic style and completed in 1938.(Reuters/Thomas Mukoya)

Eritrea is not the only country in Africa keen to harness the international recognition conferred by UNESCO status. Sites in Angola and South Africa were also inscribed this year. Neighbouring Ethiopia has long benefitted from having more World Heritage sites than any other African country: ten, including the famous rock-hewn churches of Lalibela. The government aims to have a further fourteen on the list by 2020, according to the Ministry of Culture and Tourism.

Spotlight: Modernist architecture in Eritrea
The Central Post Office is seen in Eritrea’s capital Asmara. (Reuters/Thomas Mukoya)

Unlike Eritrea, though, Ethiopia has taken significant steps to encourage tourism. Measures such as tax-free imports for hotels have helped trigger a hotel construction boom. Between 2015 and 2016 nearly one million tourists flooded into the country, generating nearly a million jobs and over $2 billion in revenue, according to the World Bank.

The Eritrean government, on the other hand, has “never been serious with its ‘tourism’ strategies—something they have tried to launch since the early 1990s,” notes Kjetil Tronvoll of Bjorknes University College. Now might be the time for Eritrea to take a leaf out of its neighbor’s book.

Eritreans gather for the Martyrs' Day at the Catholic Cathedral in Asmara
Eritreans gather in front of the Catholic Cathedral in the capital, Asmara, (Reuters/Ed Harris/File)

SOURCE : QUARTZ MEDIA

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